"The power of a story lies in its ability to transport us to another world, to make us feel, to make us think, and to make us grow."

The space between things is often more important than the things themselves.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

最好的想法往往在你最意想不到的时候出现。

成功辨识的关键是找到一个尽可能简单但不过于简单的模型。

记忆是一种成就，甚至是一种更新。

First they ignore you, then they laugh at you, then they fight you, then you win.