经验是我们给错误取的另一个名字。

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

Safety is our top priority in all operations.

The past is a foreign country; they do things differently there.

Our industry must be part of the solution to climate change. We have the skills, the technologies and the responsibility to act.

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

Trust is built through transparency and consistent action over time.