Humans are predictably irrational in systematic ways.
Liberty means responsibility. That is why most men dread it.
The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.
The essence of e-commerce is retail, and the essence of retail is efficiency.