重要的事情往往难以启齿,因为言语会缩小其重要性;要让素未平生的人在意你生命中的美好事物,原本就不容易。
品牌只是一种认知,而认知最终会与现实相符。
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.