The only way to keep the small folk loyal is to make sure they fear you more than they fear your enemies. 
【译文】所谓仁人,自己想要成功,先要帮别人成功,自己想要通达,先要帮别人通达。凡事都能将心比心,推己及人,可算是实行仁的方法啊。
我们唯一需要害怕的就是害怕本身。