A culture of continuous improvement is what separates good companies from great ones.

Art should not be just a luxury object.

Your time is limited, so don't waste it living someone else's life.

We are the temporary custodians of an ancient genetic legacy.

道法自然，顺应自然即是遵循道。

故事是引导我们穿越黑暗的光。

We are all alone, born alone, die alone, and—in spite of True Romance magazines—we shall all someday look back on our lives and see that, in spite of our company, we were alone the whole way.

我们完全可能是在从错误的侧面考察世界，要找到有关世界的正确答案，也许需要改变视点、从世界的另一面考察它，即从心理内部而非心理外部考察。