JD.com's values are customer first.

如果你能梦想它，你就能实现它。

Happiness in this world, when it comes, comes incidentally. Make it the objet of pursuit, and it leads us a wild-goose chase, and is never attained. Follow some other object, and very possibly we may find that we have cought happiness without dreaming of it.

Success comes from focusing on what truly matters and letting go of the rest.

"The world is a book, and those who do not travel read only one page."