Brand is just a perception, and perception will match reality over time.

所有复杂行为都可以简化为更简单的刺激-反应单元。

I think the best thing you can do is to be true to yourself and to be honest with yourself.

我认为一个简单的商业规则是，如果你先做更容易的事情，那么你实际上可以取得很多进展。