Safety protocols written in blood must be followed with the reverence of sacred texts.

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

Come,my friends,Tis not too late to seek a newer world,For my purpose holds to sail beyond the sunset，And though we are not now that strength which in old days moved earth and heaven,That which we are, we are;-- One equal temper of heroic hearts, Made weak by time and fate, but strong in will. To strive, to seek, to find, and not to yield。

"I can resist everything except temptation."

The best weapon of a dictatorship is secrecy, but the best weapon of a democracy should be the weapon of openness.

家不仅仅是一个地方，它是编织在我们记忆中的一种感觉。