A thermonuclear war cannot be considered a continuation of politics by other means (according to the formula of Clausewitz). It would be a means of universal suicide.
Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
La plus perdue de toutes les journées est celle où l'on n'a pas ri.
"The true measure of a man is how he treats someone who can do him absolutely no good."