For Chinese games to go global, they must have their own cultural characteristics.
永远不要低估观察的力量——有时最小的细节会带来最大的发现。
实验中的精确性和假设中的创造性同样重要。
最好的商业模式往往是最简单的。
The study of heuristics reveals how we simplify complex problems, sometimes leading to errors.