The biggest lie we tell ourselves is “I don‘t need to write this down because I will remember it.”

"Human behavior is the product of evolved psychological mechanisms that process information from the environment."

In business, as in life, you have to take risks to achieve great things.

Sustainability isn't a cost center; it's the ultimate driver of long-term profitability.

I don’t believe in giving up.

如果你尊重纸的特性并相应设计，纸也可以是永久的。

你必须梦想，你必须有一个愿景，你必须为自己设定一个甚至可能让你有点害怕的目标，因为有时候那似乎远远超出你的能力范围。