That’s one small step for a man, a giant leap for mankind.

If you're going to build a brand, you have to be relentless in your pursuit of excellence.

The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.

写作是一种信仰的行为。

Architecture is the art of reconciliation between ourselves and the world, and this mediation takes place through the senses.

Brand building is a long-term project that requires sustained efforts from generations.