每个故事都有一个结局，但在生活中，每个结局都只是一个新的开始。

Behavior is not just a response to a stimulus, but is guided by expectations and purposes.

Auction design is as much about psychology as it is about mathematics.

小说是一面行走在路上的镜子。

"Books are like a mirror. If an ass looks in, you can't expect an angel to look out."

消费者偏好快速变化，适应力就是新的竞争优势。