"Brands must remain true to their heritage while constantly evolving to meet new consumer expectations."

"You have to let go of who you were to become who you will be."

技术应该赋能工人，而不是取代他们。

I like the dreams of the future better than the history of the past.

You can't stop the future, You can't rewind the past, The only way to learn the secret...is to press play.

我还不够年轻，无法知道一切。

译文：立下难以实现的志向，才能吃别人不可能吃的苦，做别人不能做的事，千秋功业，才有得指望；对人对事若发现错误而不忍心去指责、纠正，那么必然会因为不忍心去说而造成祸害。

2017年：贝索斯致股东信《让高标准渗透公司文化》