To name something is to bring it into existence, to give it a place in the world.
Leadership is about inspiring others to see what they can become, not just what they are.
The most challenging designs often lead to the most rewarding results.
"The things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success."
We need to design policies that work with human psychology, not against it.