The only person you should try to be better than is the person you were yesterday.

"The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together."

起初，这些产品都是一个大胆的赌注，明智的人(常常)担心它们无法成功。当我们在9年前推出Prime服务时，它是一种新鲜的、未经实践证明的（有些人甚至会说是鲁莽蛮干的）概念： 无论什么物品都提供两天内送货上门的服务，而客户只需支付很少的包年费用。

Go for a business that any idiot can run – because sooner or later, any idiot probably is going to run it.