The culture industry not so much adapts to the reactions of its customers as it adjusts them.

你需要发明出某些东西，并让它们触达用户。你需要让你的那些发明商业化。很明显，最实际、最好的办法就是开公司。

The highest goal of education is not knowledge, but action.

The ideas of goblins and sprights have really no more to do with darkness than light.

Le ciel est, par-dessus le toit, / Si bleu, si calme!

Once we dreamt that we were strangers. We wake up to find that we were dear to each other.

你知道的越多，你需要的就越少。

The best way to predict the future is to invent it. In energy, that means developing new technologies and new business models.