As to the gods, I do not know whether they exist or not, or what they are like.
我们心理学的一般立场是经验性的：我们的科学不过是经验的事实。
Customer loyalty is earned, not bought.
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
我疯了，我疯了。这就是我的思维方式。
那些不牢记过去的人，注定要重复过去发生的事。
Empirical evidence should drive economic policy, not just ideology.