The rule, or measuring rod, which the behaviorist puts in front of him always is: Can I describe this bit of behavior I see in terms of "stimulus and response"?
Financial risk prevention and control should identify, warn and dispose of risks early.
You have to be passionate about what you do; otherwise, you will never excel.
The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.