The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

大部分公司都不能永久地成功下去。他们犯了什么根本性错误么？他们通常没有把握好未来。

In business, you don't get what you deserve, you get what you negotiate.

真正的美来自内心。