One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

The study of the mind must be based on direct observation.

气味受体和嗅觉系统的组织结构的发现为神经科学和生物学的研究开辟了新的途径。