杰作不是被创造出来的，而是在艺术家灵魂中被发现的

持续改进不是可选项，而是必须项。

'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.

To create architecture is to create a new reality.