I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
Logical consequences are the scarecrows of fools and the beacons of wise men.  
The city is a living organism, constantly evolving and changing. We must design with this dynamism in mind.