One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

I don't act to escape reality; I act to understand it better.

The best decisions are made with both data and intuition.

The most important single central fact about a free market is that no exchange takes place unless both parties benefit.

故事的真实性取决于它唤起的情感。