The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

建筑是一种政治行为，它塑造了我们共同生活的方式。

Life is a journey, and we must be prepared for the unexpected twists and turns that come our way.

一个人的首要职责是为自己思考。

我们通过从客户开始并反向工作来创新。这成为我们如何发明的触石。