The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'
"Memory is the only paradise from which we cannot be expelled."
你不能只问顾客要什么,然后想法子给他们做什么。等你做出来,他们已经另有新欢了。
对效率的追求常常会背道而驰。不要总想着寻找可以快速完成任务的方法,而应该以找到你不想停下来的任务为目标。
I get to play golf for a living. What more can you ask for—getting paid for doing what you love.