"I can resist everything except temptation."

Innovation is the key to sustainable fruit cultivation; we must embrace new technologies to stay ahead.

Auctions are a microcosm of how markets function—information, competition, and incentives all interact.

Sustainability must be profitable, or it won't be sustainable.

I don't want to be a winner. I want to be a warrior.

I’m not afraid to fail, I’m afraid to not try.