The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

The advantages found in history seem to be of three kinds， as they result either from the mere situation of the climate and country or from the form of government and of the character of the people， or from those finer principles and morals， which may be called the recommendations of philosophy.

2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》

Survival is not about being fearless. It’s about making a decision, getting on and doing it, because you have to.

生活是一首歌，唱出来吧。

心灵是自己的地方，它本身可以把地狱变成天堂，把天堂变成地狱。

大脑的活动构成了心智

Fear is just a shadow. The reality is you’re capable of so much more than you think.