2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

我宁愿毁灭世界也不愿划伤自己的手指。

我们越爱我们的朋友，就越少奉承他们；纯粹的爱表现在毫不包庇的态度。

别害怕重新开始。

活着就是选择，而每个选择都有其后果。

It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.

I don't feel like I have to be a role model. I just want to be myself.

建筑应该是光的过滤器，而不仅仅是空间的容器。

如果你没有敌人，那你就已经死了。