The chemical industry has the power to transform societies, but only if we embrace responsibility alongside progress.

我不是梦想家，我是实干家。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.