The world is so unpredictable. Things happen suddenly, unexpectedly. We want to feel we are in control of our own existence. In some ways we are, in some ways we're not. We are ruled by the forces of chance and coincidence.
The function of freedom is to free someone else.
Design is not just about making things beautiful, it's about making things work better.
When you can do the common things of life in an uncommon way, you will command the attention of the world.