The human mind is a machine for self-deception; we see what we want to see.
The essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals.
The mind is divided into parts that sometimes conflict. Like a rider on the back of an elephant, the conscious, reasoning part of the mind has only limited control over the automatic, emotional part.
在遇到梦中人之前，上天也许会安排我们先遇到别的人；在我们终于遇见心仪的人时，便应当心存感激。
心理学的目的是理解我们如何应对世界。
We must act now, because the ocean’s decline is a crisis we cannot ignore.