收集《创意公司:克服阻碍灵感的隐形力量》文案金句让广告更吸引人提升效果
The unpredictable is the ground on which creativity flourishes.
不可预测性是创造力蓬勃发展的土壤。
If you don’t try to uncover what is unseen and understand its nature, you will be ill prepared to lead.
如果你不尝试揭示看不见的东西并理解其本质,你将无法做好领导的准备。
Trust doesn’t mean that you trust that someone won’t screw up—it means you trust them even when they do screw up.
信任并不意味着你相信某人不会搞砸——而是意味着即使他们搞砸了,你仍然信任他们。
The best managers acknowledge and make room for what they do not know—not just because humility is a virtue but because until one adopts that mindset, the most striking breakthroughs cannot occur.
最好的管理者承认并为他们不知道的事情留出空间——不仅仅因为谦逊是一种美德,而是因为除非采用这种心态,否则最显著的突破无法发生。
When it comes to creative endeavors, the concept of zero failures is worse than useless. It is counterproductive.
在创意努力中,零失败的概念不仅无用,而且适得其反。
Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.
失败不是必要的恶。事实上,它根本不是恶。它是做新事物的必然结果。
It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe to take them.
管理者的工作不是防止风险,而是让承担风险变得安全。
The art challenges the technology, and the technology inspires the art.